Yahoo's
announcement
Wednesday that reports on 2012 London Olympic Games would be extended to all
its websites and applications, displaying sudden news, comments and video contents
in a comprehensive way. This piece of news named "Beyond Gold" comes
from Yahoo Sports, it will provides contents for 700-million users in dozens of
languages.
Yahoo has observed the value of Olympic coverage
without doubt, and the Games itself stresses the importance of digital media.
In the following, there will be services
provided by Yahoo:
The Hub
The website has been redesigned so as to
focus on 2012 London Olympics, the sudden news, headline report, daily review,
picture and analysis of the exciting moment will be included. A program named "London
Pick 'em" is also promoted by Yahoo, which opens competition for users all
over the world.
IntoNow
The iPad application will provide
with additional content when users are watching games via TV. It the
application learns that users are watching Games, then it will automatically
present the MEDALS, game schedule, photo, resume players. In addition, Twitter
news and trivial life from athlete will be released simultaneously.
Sportacular
This is a label in sport applications,
providing users with personalized content, helping users get access to information
of team and athletes. And specific events, latest news as well as statistical
data will be offered.
Connected
TV
The service will be integrated into Yahoo
Sports TV applications. The Beyond Gold in Connected TV will show news, score, medals,
pictures, TV video and more.
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