The YouTube Rentals Beta I'm going to introduce is a pay-to-view model on YouTube. It provides content owners a new way to generate revenue from their home-made videos on the site. YouTube Rentals allows partners the flexibility to benefit from a variety of videos, complete control over their video content and pioneering use of the world's largest online video community.
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Currently, the YouTube Rentals Beta service is available only to the content owners in the US.
Want your content on YouTube be available for people to rent? You can Apply Now.
Create the best rental experienceFrom the YouTube Rentals service, partners can get unprecedented flexibility and control over monetization, marketing, and distribution for online video.
- Full control of your rights, dissemination of time, rental prices and lease.
- You can choose to provide some content via the ad-supported model or make some free content for promotional purposes, to maximize your control over profit, marketing and distribution strategies.
- Try using different prices, service time and the lease to improve the attractiveness of a specific video.
- You can grow your audience on YouTube, learn what they like to watch, and tailor your content offering by tracking view trends.
Expand your audience and profitIf you are a YouTube partner, you will be able to benefit from this new revenue opportunities, and expand your influence via the world's largest online video community.
- Learn a new way to distribute and earn profit from your online content. Create a new revenue stream by making video archived, offline video, or new videos available for rent online.
- To communicate directly with your audience, announce new uploaded content or offline published content.
- Exposure to a large audience. YouTube is the largest online video site and the third largest site in the world. （comScore，2009）
If you are already a YouTube partner and still have a question, you can go to the YouTube Rental Support page.
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